Product and advertising photography

Product photography in Kyiv

Every new product needs a proper presentation on the market. Have you ever thought that if the product photos are creative and attractive, then they can get into the "Google images" even without of a large accompanying text on the page? Text on web page mostly viewed by automatic search engines. And potential customers pay attention to the beautiful product photos. You, of course, want to stand out among competitors, inspire customer confidence and create a steady stream of sales! One of the main steps to achieve this goal: to allocate funds for professional product photography, which in a month or two or three will pay for itself many times

To order object photography and obtain the expected high-quality result, think over the technical task: what volume of goods must be photographed, how many angles for each object, describe to the photographer what the product is, its approximate dimensions, whether it contains shiny elements, whether you want to shoot on a plain background, or you need to create a photo for advertising, build a composition from several objects and use additional accessories. Based on these goals, the cost of subject photography will vary significantly. Depending on the tasks, I can photograph goods in the following areas:

  • photography for web page
  • photography of objects for online store - usually performed on a white or other monophonic background
  • photographing for a catalog or booklet
  • advertising photography
  • furniture photo shoot
  • Shooting shoes
  • фотозйомка їжі та напоїв
  • business photography - creating photos with models or customer personnel

Taking into account the rapid development of social networks and the increasing time that people spend on the Internet, SMM is developing more and more actively, and therefore it is possible to separate the subspecies of photography for instagram or pages on social networks, which is approximately comparable to the creation of photos for advertising. In fact, the final result of any type of product photography can be used both for the catalog, the site, and for printing in a magazine or on a billboard. You only need to specify in the brief for the photographer, what size you will need the pictures and how they will be used.

Product photography involves the use of a huge number of auxiliary shooting photo props and accessories. Streaming photography for an online store, with small quality requirements, can be performed in a light cube even by a novice photographer. But if objects are glare or transparent, or you need to perform a hi-end level advertising survey, you will need scattering and shading panels, reflectors of different sizes and shapes, clips and holders for fixing them, light-shaping nozzles for flashes, etc.